CVWMA Helps Launch U.S. Plastics Pact Roadmap to 2025, Driving a National Strategy to Achieve Circular Economy Goals

June 25, 2021 | Published by Nancy Drumheller

June 21, 2021

Contact: Nancy Drumheller, Public Affairs Manager, (804)612-0557 or ndrumheller@cvwma.com

CVWMA HELPS LAUNCH U.S. PLASTICS PACT ROADMAP TO 2025, DRIVING A NATIONAL STRATEGY TO ACHIEVE CIRCULAR ECONOMY GOALS

Engaging Nearly 100 Organizations, The U.S. Plastics Pact Roadmap Outlines Specific Actions and Responsibilities to Realize a Circular Economy for Plastics in America

{Richmond, VA} –Today, Central Virginia Waste Management Authority helped launch The U.S. Plastics Pact’s (“U.S. Pact”) “Roadmap to 2025,” an aggressive national strategy illustrating how the U.S. Pact, CVWMA and fellow signatories, known as Activators, will achieve each of the U.S. Pact’s four 2025 targets through specific actions, responsibilities, and interim timeframes to realize a circular economy for plastics in the United States by 2025.

Launched in August 2020, The U.S. Plastics Pact is a consortium led by The Recycling Partnership and World Wildlife Fund (WWF) as part of the Ellen MacArthur Foundation’s global Plastics Pact network, which unites a holistic ecosystem of cross-industry stakeholders behind a common vision and national strategy to address plastic waste at its source by 2025.

“CVWMA sees the tremendous value the US Plastics Pact has created in connecting industry and government in a coordinated effort to increase circularity of the plastic waste stream. CVWMA was an early activator in the Pact and we are proud and excited to be involved in developing a national strategy to reduce plastics where it makes sense and to increase reuse, recyclability and compostability of plastics,” said Kim Hynes, Executive Director of the CVWMA.

As an Activator of the U.S. Pact, CVWMA joins other stakeholders across the plastics value chain in achieving systemic change and accelerating progress toward the following 2025 targets by inspiring and supporting upstream innovation through coordinated initiatives such as rethinking products, packaging, and business models in order to transition away from today’s take-make-waste model to a circular economy where plastics never become waste:

  1.  Define a list of packaging to be designated as problematic or unnecessary by 2021 and take measures to eliminate them by 2025.
  2. 100% of plastic packaging will be reusable, recyclable, or compostable by 2025.
  3. By 2025, undertake ambitious actions to effectively recycle or compost 50% of plastic packaging.
  4. By 2025, the average recycled content or responsibly sourced bio-based content in plastic packaging will be 30%.

“CVWMA has focused heavily on education, outreach and community engagement to influence behaviors and reduce confusion surrounding plastics. We are fully committed to continuing this effort and to support the roadmap to a circular economy for plastics in the US.”

The U.S. Pact’s Roadmap is designed to kick-start action and help U.S. industry leaders and packaging producers develop a national strategy, advance shared goals, and measure the strength of progress through annual reporting. This national strategy will assist Pact Activators in reaching ambitious goals by 2025 that they could not otherwise meet on their own through sharing knowledge, optimizing investments, identifying gaps, overcoming systemic barriers, and implementing policies.

“The current state of U.S. infrastructure, coupled with the lack of incentives to utilize recycled content in plastic packaging, have put immense strain on the value chain,” said Emily Tipaldo, Executive Director, The U.S. Plastics Pact. “The Roadmap is designed to help U.S. industry leaders act on the significant, systemwide change needed to realize a circular economy for plastics by 2025. The timeframe is short, and the workload is immense, but if we choose to do nothing, the visions of a circular economy across the U.S. will give way to the status quo. We look forward to working with all our Activators to drive this critical change.”

The Roadmap holds CVWMA and other Activators of the U.S. Pact accountable to sustainability objectives by creating the pathway in which companies, governments, and NGOs can successfully ensure that plastics remain in the U.S. economy and out of the environment for years to come.

To read the U.S. Pact’s full Roadmap, please visit https://usplasticspact.org/roadmap/

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About Central Virginia Waste Management Authority

The Central Virginia Waste Management Authority (CVWMA) is a regional public service authority that implements recycling and solid waste management initiatives for thirteen local governments and the over 1.5 million citizens in central Virginia. CVWMA fosters regional collaboration to provide planning, resources and education in order to reduce, reuse, recycle and manage solid waste for our 13 local government members.  Learn more at cvwma.com

 

About The Recycling Partnership

The Recycling Partnership is the action agent transforming the U.S. residential recycling system for good. Our team operates at every level of the recycling value chain and works on the ground with thousands of communities to transform underperforming recycling programs and tackle circular economy challenges. As the leading organization in the country that engages the full recycling supply chain, from working with companies to make their packaging more circular and help them meet climate and sustainability goals, to working with government to develop policy solutions to address the systemic needs of the U.S. recycling system, The Recycling Partnership positively impacts recycling at every step in the process. Since 2014, the nonprofit change agent diverted 375 million pounds of new recyclables from landfills, saved 968 million gallons of water, avoided more than 420,000 metric tons of greenhouse gases, and drove significant reductions in targeted contamination rates. Learn more at recyclingpartnership.org

 

About World Wildlife Fund (WWF)

WWF is one of the world’s leading conservation organizations, working in nearly 100 countries for over half a century to help people and nature thrive. With the support of more than 5 million members worldwide, WWF is dedicated to delivering science-based solutions to preserve the diversity and abundance of life on Earth, halt the degradation of the environment and combat the climate crisis. Visit www.worldwildlife.org to learn more and keep up with the latest sustainability news by following @WWFBetterBiz on Twitter and signing up for our newsletter and news alerts here.

 

About The Ellen MacArthur Foundation’s Global Plastic PactNetwork 

Since 2016, the Ellen MacArthur Foundation’s New Plastics Economy initiative has rallied businesses and governments behind a positive vision of a circular economy for plastic. Its 2016 and 2017 New Plastics Economy reports captured worldwide headlines, revealing the financial and environmental costs of waste plastic and pollution. The Ellen MacArthur Foundation’s Plastics Pact Network is a globally aligned response to plastic waste and pollution, which enables vital knowledge sharing and coordinated action. It is a network of national and regional (multi-country) initiatives which brings together key stakeholders to implement solutions towards a circular economy for plastic, tailored to each geography. Each initiative is led by a local organization and unites businesses, government institutions, NGOs and citizens behind a common vision, with an ambitious set of local targets. Further information: www.newplasticseconomy.org | @circulareconomy

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